Did anyone else notice...

"vorspringing" (vorspringing) 03/15/2015 at 13:46 • Filed to: F1 WTF

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This? Lap 53 (Apologies for the potato shot.)

BmanUltima's car still hasn't been fixed yet, he'll get on it tomorrow, honest. > vorspringing 03/15/2015 at 13:51

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Who's Ron? Ron Dennis?

vorspringing > BmanUltima's car still hasn't been fixed yet, he'll get on it tomorrow, honest. 03/15/2015 at 13:53

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I assume so - but was this intentional, or did someone hack the virtual ads?

BmanUltima's car still hasn't been fixed yet, he'll get on it tomorrow, honest. > vorspringing 03/15/2015 at 14:03

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Wait, virtual ads? It's not actually written on the track?

McMike > vorspringing 03/15/2015 at 14:07

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It was there at the beginning, too.

I internetted for a few minutes and found this.

7:33 – Thanks to our journalistic coordinator Simone Valtieri, we have discovered the mysterious Ron from the Ecclestone message. Not a friend who has passed, as we had imagined, but Ron Walker, president of the Australian Grand Prix organizational committee. Just as we thought: simply eery!

71MGBGT Likes Subarus of Unusual Colors > BmanUltima's car still hasn't been fixed yet, he'll get on it tomorrow, honest. 03/15/2015 at 14:10

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Yeah, f1 superimposes a lot of adds onto the track.

vorspringing > McMike 03/15/2015 at 14:14

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I bow to your Google-fu; mine came up empty.

lonestranger > vorspringing 03/15/2015 at 14:19

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No-one hacked the ad. Bernie's posted messages in these superimposed track graphics before. This was last year's Austrian GP:

!!! UNKNOWN CONTENT TYPE !!!

jvirgs drives a Subaru > vorspringing 03/15/2015 at 14:25

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UGH SPOILERS! I wasn't planning on watching the race until next weekend. HOW DARE YOU POST ANYTHING about the race until I watch it.

I saw that and was super confused. I was surprised NBC didn't mention anything about it.

lonestranger > BmanUltima's car still hasn't been fixed yet, he'll get on it tomorrow, honest. 03/15/2015 at 14:27

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Yep. most of F1's virtual ads are on physical signs or run-off areas rather than the track itself, but they've put these Bernie messages on-track before.

AFAIK, the technology is the same or similar to other sports coverage, like the virtual first-down line on NFL broadcasts or virtual billboards in baseball, soccer, hockey, etc.

desertdog5051 > vorspringing 03/15/2015 at 14:37

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Saw it but had no idea what it meant. Now I know.

vorspringing > jvirgs drives a Subaru 03/15/2015 at 15:00

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Yeah, me too. They were busy talking about Saenz at the time, so they may have been watching him and not the main feed shot.

sebdel > vorspringing 03/15/2015 at 15:03

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I was waiting for the guys in Sky F1 to say something, but there was no explanation. I though "well, that's romantic" and then "wait, did someone die?"

McMike > vorspringing 03/15/2015 at 15:03

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Fixed it.

pip bip - choose Corrour > BmanUltima's car still hasn't been fixed yet, he'll get on it tomorrow, honest. 03/16/2015 at 03:41

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Ron Walker , retiring boss of Australian Grand Prix Corporation.

davesaddiction @ opposite-lock.com > McMike 03/16/2015 at 19:39

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This is good 'shop. Nice of them to use the letters you needed- ha!